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AI-powered search gives renters the opportunity to express themselves fully. And when they aren’t limited by filters and keywords, what do renters tell us?
Drawing on more than 5 million renter conversations with Apartments.com Ai, a new white paper explores what renters want and how they make decisions.
Discover how renters explain the personal story behind their search, weigh competing priorities, and think holistically about affordability. You’ll also learn what these insights mean for multifamily marketing — and how you can adapt your strategy to meet the new rules of conversational search.
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