New York City isn’t like anywhere else on Earth — and neither is renting in this city quite like renting in any other big city. For renters searching in NYC, Apartments.com offers a distinctive search experience that reflects the city’s unique character.
Every month, 1.8 million unique visitors in New York City visit Apartments.com looking for their next place. We’ve translated this data into new features designed just for the New York experience. With a focus on what renters want in New York City, Apartments.com makes it easier than ever for NYC renters to find your properties.
Everything NYC, all in one place
When renters are searching for a place in New York City, Apartments.com has a brand-new front door to welcome them.
With a focus on New York City, the Apartments.com homepage for searches in the city provides quick links to listings for each borough. Renters can easily find the page at nyc.apartments.com or by visiting Apartments.com from a New York City IP address.
Whether renters are searching for a Manhattan high-rise with a doorman, a Brooklyn brownstone, a pre-war building in Queens, a walk-up in the Bronx, or a duplex in Staten Island, it’s easy for them to explore their options by borough — or search all five at once to see the full breadth of New York City listings.
The features NYC renters love
From brownstones to walk-ups, rental properties in New York City have their own characteristic architectural styles, building configurations, and history.
On Apartments.com, renters searching within New York City can easily filter their search by home styles like brownstone, walk-up, and pre-war building.
They can also refine their search to properties with a doorman and, until new legislation goes into effect next month eliminating such add-on expenses, those without a broker fee.
A focus on transit
For most renters in New York City, living near public transit isn’t just a nice-to-have. It’s a requirement.
In fact, a whopping 74 percent of renters in New York City say that transit is a top priority when choosing where to live, according to a recent survey by Apartments.com. That’s nearly triple the national average.
That’s why Apartments.com automatically displays transit lines for NYC renters, including the New York City Subway, PATH and the Hudson–Bergen light rail system.
These lines — and their corresponding stations — show up within the map of search results, making it easy for renters to gauge transit access at a glance.
Not only can renters filter their search by transit lines, but they can also select a specific station and see which apartments are within reach.
The data that multifamily professionals need
Powered by CoStar, the top real estate data company in the world, Apartments.com offers clients a wealth of local information.
From rent comparable reports to local market insights, this data provides an up-to-date picture of what’s going on in the New York City market and your local neighborhood.
When you advertise with Apartments.com, you’ll gain access to everything you need to know about multifamily pricing, vacancies, and new construction in your area.
Connecting with New York renters where they are
Coming this year, a new marketing campaign focused on New York City will drive more traffic to your listings on Apartments.com.
With 8,000 TV spots airing this year in the New York City market, renter households can’t miss the iconic Brad Bellflower. These ads are expected to generate 229 million impressions across the New York City metropolitan area. Fans of the Knicks, Islanders, Rangers, and Gotham FC will catch local sports advertising, too. And by partnering with NYC-based influencers, Apartments.com will connect with renter audiences in an authentic way on social media.
The Apartments.com Network currently ranks first in paid and organic search for New York City. The added visibility from this year’s local campaign will drive even more renters to your listings on the network of sites.
Help NYC renters find you
If you own or manage a property in New York City, what can you do to attract high-quality leads?
- Make sure you’re listing on the network that attracts the most renters nationwide: Apartments.com. With four in 10 renters searching for their next place from out of town, this broad reach is essential.
- Keep your listings up to date with the latest photos, Matterport 3D Tours, and unit-specific details.
- Include all relevant amenities and features. Whether you have a brownstone or a doorman, ensure your listing covers key details like these to help you match better with renters looking for a place like yours.
- Let renters schedule tours directly from your listing. This helps you streamline operations and quickly respond to high-intent prospects.
- Track the latest market trends with reports from Apartments.com. This can help you make sure you’re priced appropriately for your neighborhood and unit types. You’ll also get detailed information to stay on top of the competition in your area.
For renters, brokerages, and multifamily properties alike, Apartments.com is the place to be.
What is Apartmentology?
Your source for multifamily insights, Apartmentology brings you the latest data and analysis from industry experts.
