Three days in June. The Entertainment Capital of the World. Tens of thousands of multifamily professionals.
Packed with visitors, NAA’s Apartmentalize conference this year featured hundreds of exhibitors. But no booth was buzzing with quite as much excitement as Apartments.com’s.
With new AI-powered tools to nurture leads and supercharge leasing, the Apartments.com booth kicked the excitement up a notch. That’s along with a six-figure cash giveaway and a life-size apartment tour.
Whether you missed the conference or just need a refresher, here are the top takeaways from the biggest multifamily event of the year. You’ll get a look at the latest products from Apartments.com and even meet the lucky winners who took home a total of $120K.
Maximize exposure with Matterport Max
What if you could capture a 3D tour of every unit in your property? With Apartments.com’s latest advertising option, you can. Matterport Max, an upgrade available for Diamond Plus, Diamond, and Platinum Plus ad packages, lets you record Matterport 3D tours of every unit and common space within your property.
Matterport Max comes with a state-of-the-art camera and no limits on the number of Matterport 3D tours you can add to your Apartments.com listings. You can also use these tours, videos, and photos on your website and social media.
Unit-specific details matter to 99 percent of renters, and over half would stop considering a listing that lacked unit-specific media, according to the latest renter survey. With Matterport Max, your properties get the extra lift they need to fill vacancies faster.
MyMedia gives you a customizable marketing toolkit
No matter what level your Apartments.com advertising package, you have access to a wealth of resources for communicating with residents and prospects. MyMedia — a comprehensive library of flyers, emails, and more — is available to every multifamily property that advertises on Apartments.com.
From flyer templates to customizable newsletters, MyMedia gives you everything you need to share updates with your residents, no extra software needed. But it goes beyond resident communications.
With AI-powered lead nurturing, MyMedia can also help you turn prospects into leases. Like a customer relationship management tool, MyMedia helps you manage all your leads — with custom messages that sync to your tour scheduling calendar and other property management tools.
3 winners hit the jackpot
Everyone wants to leave Las Vegas a winner. For three multifamily professionals this year, that dream became a reality.
But for these winners, it was the Apartments.com booth — not the slot machines or poker tables — that earned them a cash prize.
This year, the Apartments.com booth offered not just one — but three — cash giveaways.
On Thursday, Paige Aguilar and Rae Modlin won a cool $10,000 each.
Paige, a regional property manager from Fayetteville, Arkansas, entered the giveaway by visiting The Brad, an immersive apartment experience at the Apartments.com booth. Rae, a business manager for The Wyre in Asheville, North Carolina, checked in at the Apartments.com booth.
And on Friday, Coralynn Plana scored the ultimate prize: $100,000. The regional manager at WestCorp Management said she went “bonkers” when she saw her name on the screen.
“I’m so happy that this happened today,” she said.
Watch the big moment here:
In addition to the cash giveaways, there was one more prize: Lauren Reece, a marketing and training director for Quarterpenny Management and a huge fan of Kenny Chesney, won a special guitar signed by the country star himself.
The Brad: a revolution in apartment living
If you visited the Apartments.com booth, you couldn’t miss The Brad. A life-size apartment, this immersive walkthrough experience showcased the latest tech from Apartments.com.
Conference attendees who walked through The Brad got the opportunity to film their very own Matterport 3D tour with a Matterport camera.
Not only did they experience the ease of recording a virtual tour, but they also got to see the many ways Matterport 3D tours drive high-quality leads — such as showing renters what the spaces look like with or without furniture and displaying precise measurements within a room. These new tools give renters crucial information in their rental search.
Property management teams can gain a 360 view of their properties when they merge scans of individual units to create a complete digital twin.
Visitors to The Brad also discovered the advantages of Apartments.com’s MyMedia and Social & Reputation Suite. And they got a glimpse into the future of AI-powered voice search, coming to Apartments.com this year.
A virtually perfect photo
Brad Bellflower, too, made an appearance at Apartmentalize — but from another dimension. Visitors to The Brad could take a hologram photo with multifamily icon, as if they were right next to him. They also got to take home a signed copy of their personal photo — a unique memento from an unforgettable event!
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