January 2, 2026 Justin Godwin on Putting Yourself in the Renter’s Shoes What are the ingredients for multifamily marketing success? Cushman & Wakefield’s Justin Godwin joins the podcast to share the invaluable lessons he’s learned over the years. Article
November 7, 2025 Survey: How Multifamily Communities Manage Social Media and Online Reputation From social media to review management, multifamily marketers are making online reputation an essential part of their advertising strategy. Get the highlights from Apartments.com’s 2025 survey of multifamily advertisers. Article
October 7, 2025 Influencer Marketing: How to Promote Your Apartments A growing number of apartment communities are adding influencer marketing to their toolkit. Here’s how to get started with the right influencer for your community. Article
September 2, 2025 Devin Lusk on Why Multifamily Needs Social Media As American Landmark’s director of marketing, Devin Lusk loves thinking outside the box. In the latest podcast, she shares the strategies she’s most excited about. Article
July 18, 2025 Instagram SEO: 9 Tips for Greater Visibility With the right SEO strategy, you can make it easier for future residents to discover your community on Instagram. Article
November 27, 2024 The 5 Reasons Social Media Matters for New Construction When planning a new construction property, social media is an essential tool. Explore the ways this marketing strategy can support your project from the ground up. Article
November 26, 2024 2 Communities Win the Star Power of Brad Bellflower What if Brad Bellflower joined your marketing team? Two communities are the recipients of a personalized advertising campaign featuring a familiar face. Article
March 25, 2024 How AI Can Help Your Social Media Marketing Strategy Check out three ways to integrate AI tools into your social media marketing processes to help you work faster and smarter. Article
November 22, 2023 The Top 5 Challenges in Multifamily Social Media Marketing It’s tough to maintain a robust social media presence and stay on top of your community’s online reputation. Have you faced these common challenges? Article
September 14, 2023 Influencer Marketing: Your Questions Answered Curious about influencer marketing? Social media expert Erica Byrum answers the top questions about this advertising strategy. Article
September 8, 2023 The Social Media Landscape: What You Need to Know What are the latest social media options for multifamily marketers? With this guide, you’ll get an overview of today’s top players. Article
April 10, 2023 7 Tips for Successful Instagram Reels Want to get more engagement on Instagram? Kick your Instagram reels up a notch with these quick tips from our in-house social media expert Erica Byrum. Article