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Explore economic trends, renter behavior, and industry news.

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August 26, 2020

Apartment Marketers Keeping Their Eyes on Out-of-Market Searches

Apartment marketers are keeping a close eye on out-of-market searches, looking for trends and how to leverage them to attract prospective residents.

Article

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July 8, 2020

Marketing in Anxious Times

Apartments.com held its first Virtual Summer Showcase June 18-19, featuring digital media and marketing presentations from a rockstar lineup of industry experts.

Article

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July 8, 2020

Managing Social Media in the Multifamily World

Apartments.com held its first Virtual Summer Showcase June 18-19, featuring digital media and marketing presentations from a rockstar lineup of industry experts.

Article

July 8, 2020

10 Tips for Marketing During a Recession

How should you approach advertising during a tough economic climate? Check out these 10 tips for marketing during a recession.

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Paige Forrest • Frances Williamson • Dan Russotto • Stuart Richens • Erica Byrum • Apr 29, 2020

Apartments.com Presents: Engaging Renters in a Virtual World

How has the COVID-19 pandemic affected renter search behavior, virtual search tools, and marketing best practices? Watch the webinar to find out.

Webinar

Apr 29, 2020

The COVID-19 Pandemic: Assessing Impacts on the Economy, Household Sentiment and the Apartment Market

This in-depth webinar, presented by CoStar Group and the National Apartment Association (NAA), explores the outlook for the U.S. economy, household behavior, market-level performance and key findings from a recent NAA survey of owners and operators.

Webinar

Two women looking at a phone to record a TikTok

April 21, 2020

TikTok: Now Is the Time Apt Marketers Consider Hot New Social Media Channel

Multifamily marketers are increasingly embracing TikTok, a video-based social media platform.

Article

A man using Facetime to talk to a young couple

April 7, 2020

How to Conduct a Virtual Tour Over the Phone

Guide your prospective new resident through these simple steps to experience a virtual tour of your community:

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March 26, 2020

Tips on How to Leverage Social Media During Social Distancing

How can you stay connected and engaged with prospective renters and current residents during social distancing? Here are some tips.

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A man looking up with a paper text bubble of three questions marks in his hand

September 19, 2018

6 Multifamily Advertising Questions to Consider

How are you evaluating your advertising investment? As a seasoned marketer, it's wise to analyze your ad placement against several metrics to determine which source is truly converting that exposure to potential residents. These six questions should help you frame your evaluation and meet, if not, surpass your investment goals.

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