New! September 23, 2020 COVID Is Impacting the Rental Market. Do You Know How? As the COVID-19 pandemic increased renter demand in suburban areas, MLSs began considering adding rentals. Watch the webinar to understand the challenges and opportunities in online rental listings. Article
New! August 26, 2020 Apartment Marketers Keeping Their Eyes on Out-of-Market Searches Apartment marketers are keeping a close eye on out-of-market searches, looking for trends and how to leverage them to attract prospective residents. Article
New! July 8, 2020 10 Tips for Marketing During a Recession How should you approach advertising during a tough economic climate? Check out these 10 tips for marketing during a recession. Article
New! July 8, 2020 Marketing in Anxious Times Apartments.com held its first Virtual Summer Showcase June 18-19, featuring digital media and marketing presentations from a rockstar lineup of industry experts. Article
New! July 8, 2020 Managing Social Media in the Multifamily World Apartments.com held its first Virtual Summer Showcase June 18-19, featuring digital media and marketing presentations from a rockstar lineup of industry experts. Article
New! Apr 29, 2020 The COVID-19 Pandemic: Assessing Impacts on the Economy, Household Sentiment and the Apartment Market This in-depth webinar, presented by CoStar Group and the National Apartment Association (NAA), explores the outlook for the U.S. economy, household behavior, market-level performance and key findings from a recent NAA survey of owners and operators. Webinar
New! Apr 29, 2020 Apartments.com Presents: Engaging Renters in a Virtual World How has the COVID-19 pandemic affected renter search behavior, virtual search tools, and marketing best practices? Watch the webinar to find out. Webinar
New! April 21, 2020 TikTok: Now Is the Time Apt Marketers Consider Hot New Social Media Channel Just for fun, industry is finding these 15-second videos something it can embrace. Article
New! April 7, 2020 How to Conduct a Virtual Tour Over the Phone Guide your prospective new resident through these simple steps to experience a virtual tour of your community: Article
New! March 26, 2020 Tips on How to Leverage Social Media During Social Distancing How can you stay connected and engaged with prospective renters and current residents during social distancing? Here are some tips. Article
New! September 19, 2018 6 Multifamily Advertising Questions to Consider How are you evaluating your advertising investment? As a seasoned marketer, it's wise to analyze your ad placement against several metrics to determine which source is truly converting that exposure to potential residents. These six questions should help you frame your evaluation and meet, if not, surpass your investment goals. Article