New! Apr 27, 2023 State of the U.S. Multifamily Market: April 2023 Bank failures, cooling rent growth, and rising inventory have dominated industry headlines. What do these economic headwinds mean for your properties? Join CoStar’s Christine Cooper and Jay Lybik to explore the future of interest rates, the likelihood of recession, the outlook for rents — and more. Webinar
New! April 19, 2023 Reaching Gen Z: Marketing to the Next Faces of Renting The oldest of Generation Z are in their 20s. Here’s how you can adjust your marketing strategy to meet the demands of these new renters. Article
New! April 12, 2023 What Apartments.com Delivered in Q1 Apartments.com has been driving quality leads to your listings. Here’s a look at some of the highlights from 2023 so far. Article
New! April 10, 2023 7 Tips for Successful Instagram Reels Want to get more engagement on Instagram? Kick your Instagram reels up a notch with these quick tips from our in-house social media expert Erica Byrum. Article
New! April 4, 2023 Jamie Gorski on How to Anticipate Customers’ Future Needs How has the approach to multifamily marketing transformed over the years? Marcia Bollinger chats with Jamie Gorski, chief experience officer of GID-Windsor Communities, about envisioning customer needs, adapting for rapid change, and elevating the voices of onsite teams. Check out the latest episode of Minutes with Marcia B. Article
New! Mar 23, 2023 Seismic Shifts: How to Meet Renters’ Changing Needs Technology is transforming the way renters engage with you. What should you do to stay relevant? Through this engaging presentation from Google’s Kristen Leone, you’ll understand the evolution of renters’ search behavior, find out how to harness the power of AI and more. Webinar
New! March 8, 2023 LuAnne Acton Ross on the Past and Future of Women in Multifamily Marcia Bollinger chats with LuAnne Acton Ross, EVP of Asset Living, about her experiences in the multifamily industry, the importance of female mentorship and the best advice she’s received. Check out the first episode of the new series Minutes with Marcia B. Article
New! March 7, 2023 4 Community Staging and Design Ideas Great staging helps residents envision not just their next apartment home but it can also convey the lifestyle and brand messaging of your community. Here are four trends to try at your property. Article
New! February 28, 2023 The Leasing Advantage: What Renters Want What makes a place a dream home for one person doesn’t necessarily appeal to another. However, there are a few basic things most people are searching for. By highlighting these things, you can appeal to the most renters. Read on for a few common essentials for renters that you can ensure your property offers. Article
New! Feb 23, 2023 The Time to Win: Grow Your Business by Satisfying Customers’ Need for Speed This dynamic presentation is powered by new, exclusive research about responsiveness and revenue. It includes fresh data, a new perspective, hilarious stories, and a complete framework for how you can gain and keep more renters by satisfying their need for speed. Webinar
New! February 8, 2023 How to Appeal to Relocating Renters To appeal to out-of-town renters, you’ll want to provide as much information as you can in your listing since these renters will do most of their searching online. Check out a few tips to get started. Article
New! Jan 26, 2023 State of the U.S. Multifamily Market: A 2022 Recap and 2023 Preview In this session our experts Jay Lybik, Director of Multifamily Analytics at CoStar Group, and Dr. Christine Cooper, Managing Director and Chief U.S. Economist at CoStar Group, discuss recent economic trends and preview what’s to come in 2023. Webinar