Erica Byrum

A growing number of apartment communities are adding influencer marketing to their toolkit. Here’s how to get started with the right influencer for your community.

With the right SEO strategy, you can make it easier for future residents to discover your community on Instagram.

When planning a new construction property, social media is an essential tool. Explore the ways this marketing strategy can support your project from the ground up.

Check out three ways to integrate AI tools into your social media marketing processes to help you work faster and smarter.

Your online reputation is a multimillion-dollar asset that shouldn’t be overlooked. Here’s exactly why your reputation matters and what you can do to protect it.

Curious about influencer marketing? Social media expert Erica Byrum answers the top questions about this advertising strategy.

Make sure your community’s social media profiles get more traffic from search engines like Google with these tips from Apartments.com expert Erica Byrum.

Are you posting these multifamily essentials on your Instagram channel? Show off your community with these easy-to-shoot pictures and videos.

Want to get more engagement on Instagram? Kick your Instagram reels up a notch with these quick tips from our in-house social media expert Erica Byrum.

A sense of community, local neighborhood partnerships, work-from-home accommodations, touchless service, and resident convenience are the top factors resonating with renters as the country emerges from the COVID-19 pandemic.